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TuttoCittà

In brief

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TuttoCittà is the city map guide of Seat Pagine Gialle that helps users locate a point of interest in an urban area (public bodies’ buildings, individuals, businesses) and optimise the routes for getting there. With the Genoa 2009 directory, distributed from July 2009, tuttoCittà will have a new look: 
new pocket format (21 x 14 cm) making it more practical and easier to handle
new contemporary graphics with high-impact ads
new Navteq cartography and updated maps


 

Product logo

Logo TuttoCittà

Target

Users: Individuals between 15-74 years old who need to get around the city (in areas covered by a TuttoCittà edition).
 
Advertisers: Businesses with a primarily local BtoC market and institutions, advertising in order to reach prospects in their area of activity.
 

Strengths

Maps:
  • 926 mapped localities in total between TuttoCittà editions and Pagine TuttoCittà -PTC- (sections within PagineGialle volumes, in areas not covered by separate editions) - see the “ località Cartografate” annex 
  • complete
  • all the editions are available in PDF format on www.tuttocitta.it section "download PDF"

Service description

Circulation: more than 5.2 million volumes (for details, refer to the “Elenco Fascicoli TuttoCittà” Annex)
 
Editions: 35 editions (for details, see the “Elenco Fascicoli TuttoCittà” Annex)
 
Distribution: free of charge, cello-wrapped with PagineGialle Casa . For details www.seatdistribuzione.it
 
Product structure:
  1. Contents
  2. Maps of towns/localities
  3. Street,
  4. Useful numbers and transportation

Related links

Attachment

Mapped localities on the 35 TuttoCittà editions

Download document: Mapped localities on the 35 TuttoCittà editions
28.91 Kb

List of TuttoCittà directories

Download document: List of TuttoCittà directories
10.55 Kb

Last Update: Tue 23 Feb 2010 | 10:17 AM