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PagineGialle Lavoro

In brief
GialloLavoro06-10The directory of all Italian businesses (approximately 3.1 million), organised into more than 2,400 headings and by location, in alphabetical order.

Product logo
Logo PagineGialle Lavoro

Target
Users: businesses and individuals on the workplace for personal reasons.
 
Advertisers: BtoB and BtoC businesses with communications needs within a province-based territory* advertising to businesses with landline phones and individuals.
* Except for special bi-provincial directories

Strengths
PagineGialle Lavoro has an even more specific distribution: copies are no longer distributed based on "business" landline phones, but depending on the number of employees and the type of business (e.g. office or factory)

Usage statistics
In 2006 PagineGialle was consulted 510,000,000 times (Fonte: Kkienn 2006)

Service description
Circulation: 5.6 million volumes (for details, refer to the “Elenco Volumi PagineGialle” Annex)
 
Editions: 87 editions:   
61 provincial editions
14 biprovincial editions
6 corresponding to the major metropolitan areas (Bologna, Florence, Milan, Naples, Rome, Turin)
6 corresponding to the relative provinces: (Smaller networks)
(for details, see the Attached PagineGialle Volume Directory)
 
Distribution: Distributed throughout the year to all businesses in Italy
 
Product structure:
  1. General Information
Headings index : list of the headings in the directory, in alphabetical order. The headings are highlighted in yellow on PG Casa and PG Lavoro and in green in the Vetrina BtoB section of PG Lavoro.
Find by subject: selection of the key topics of interest in the BtoB market, to identify the main headings related to the search needs to meet.
TrovaMarche [Search by Brand] : a guide which makes it possible to search for the leading national brands and get direct reference to the headings including the relevant parent companies and retailers. TrovaMarche includes ads containing parent companies’ and retailers’ contact information.
TrovaWeb: a guide to the Internet addresses published in the volume, organised in alphabetical order which makes it possible to find quickly the websites to visit.
  1. List of businesses by heading, location, in alphabetical order
The new BtoB Showcase focuses on special products and services for businesses

VET

The BtoB Showcase features:
  1. “BtoB only” headings with free listing and advertising
  2. 150 new specialised advertising headings 
  3. Special sections colour-coded for easy use: Professionals — offices and consultants; Guide to Restaurants by Speciality; Public Utility Services (with a special range), Physicians.
  4. Tuttocittà sections with maps and street locator at the back of the directory. In PG Casa only for localities without a separate Tuttocittà directory. PG Lavoro always includes a duplicate copy of Tuttocittà.
 
Last Update: Wed 16 Jun 2010 | 04:22 PM