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PagineGialle Casa

In brief
Casa2010The directory for all Italian businesses with a primarily BtoC market (approximately 2 million businesses), organised in more or less 1,000 headings and by location, in alphabetical order.

Product logo
Logo PagineGialle Casa

Target
Users: individuals
 
Advertisers: B2C businesses that need to communicate to individuals within a large, provincial * area.
* Except for special directories (Urban Network/Smaller Networks)

Strengths
PagineGialle Casa has new distribution criteria: more copies to reach non-published phone users and mobile phone users without landlines in the 25 leading urban areas (+5% copies distributed)

Usage statistics
In 2006 PagineGialle was consulted 510,000,000 times (Fonte: Kkienn 2006)

Service description
Circulation: 17.4 million volumes (for details, refer to the “Elenco Volumi PagineGialle” Annex)
 
Editions: 115 editions; the six main metropolitan areas: Bologna, Florence, Milan, Naples, Rome, and Turin are divided into sub-areas (for details, refer to the “Elenco Volumi PagineGialle” Annex)
 
Distribution: Distributed over the year to all households in Italy.
 
Product structure: the product’s editorial structure has been restructured and simplified to make browsing easier.

The initial list, comprising only the alphabetic index of categories, is followed by a list of businesses by category, location and alphabetical order.

The directory contains a section dedicated to Restaurants, marked with a lateral orange tab.

 

 

Last Update: Wed 16 Jun 2010 | 04:22 PM