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PagineBianche Office

PAGINEBIANCHE OFFICE

In brief

A CD-Rom with "business" subscribers of all telephone operators in compliance with the provisions and regulations regarding Universal Service.
To find and complete contact information (addresses, telephone numbers and e-mail addresses) and details on businesses and Public Administration entities in Italy without having to connect to Internet.

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Target

Users: Businesses and users of pc workstations not connected to the Internet or which prefer to use off-line tools to meet the needs of researching businesses around Italy.
26% of people aged between 14 and 64 (equal to 10,000,000 individuals) say they know PBOffice; 6% or 70,000 individuals used it in the past seven days; 20% used it in the past twelve months, equal to 2,000,000 individuals (source: GFK 2004)

Advertisers: Businesses and Public Administration entities, providing all companies with information on their activities and services, in order to be contacted or called back (and consequently chosen) and to convey (through logo and graphics) an image of prestige.

Strengths

All Italian businesses in a single CD-Rom: in alphabetical order, easy and fast

Present in all businesses

It can be consulted by people not connected to the Internet

Service description

Circulation: 5 million copies

Editions: 19 updated editions in a year

Distribution: distributed throughout the year to all businesses, along with PagineGialle Lavoro

Search by:

Surname/Company name
Sign board
Telephone number

Search by phone number is possible only for advertisers, in compliance with privacy regulations

Advertisers are included in PagineBianche Office with all the advertising information collected for the PagineBianche Directory, aptly revised for the CD Rom version.

Additional features:

the database can be saved on a disc, to consult the data without a CD in the drive
names can be exported into an address book

Tools