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Idee invacanza

In brief
Idee InvacanzaThis appealing shopping and entertainment local guide is full of suggestions, specific and curious information, ideas and useful addresses and is organised in stimulating and helpful macro topics. Idee invacanza is distributed free of charge in handy pocket size volumes easy to be flicked through anywhere for the entire holiday period.

Product logo
Logo Idee invacanza

Target
Users: All tourists of any age group, already on holiday , who — in this simple, pocket-size and useful product — find all the answers to their curiosities, their needs to move easily and to make the most of their chosen holiday destinations.
 
Advertisers: All the businesses that predominantly address summer holiday tourists in the main tourist stay areas (restaurants, bars, beach establishments, sport centres, guided tour operators…)

Strengths
It is thought-through and aimed at meeting the tourists’ needs with information, ideas and suggestions relating to the main local holiday destinations and the summer season.

Service description
Circulation: 2 million copies
 
Editions: 18 editions, which refer to the 18 principal Italian tourist districts resulting from the aggregation of municipalities with an intense tourist flow.
Abruzzo coast
Neaples and Salerno Gulf
Romagna riviera
Lake Garda
Western Liguria riviera
Eastern Liguria riviera
Marche coast (Ancona and Pesaro)
Marche coast (Macerata and Ascoli Piceno)
Salento
Sicily (Messina and Catania)
Sicily (Ragusa and Siracusa)
Sicily (Trapani and Palermo)
Costa Smeralda – Sardinia
Versilia
Tuscany riviera
South Tyrol (Bolzano)
Trentino (Trento)
Veneto coast
Distribution: in localities with high tourist flow within the 18 tourist districts, it is available at the following:
  • sea resorts
  • tourist information offices (APT/EPT)
  • 3 and 4 star hotels
  • holiday farms
  • advertisers
in localities characterised by a more moderate tourist flow it is available at the following:
  • advertisers                             
  • tourist information offices (APT/EPT)
Format: pocket-size
 
Product structure:  
  1. Contents translated in English, German, French
  2. Index translated in English, German, French
  3. Avanti elenco (General information section): the business deals not to be missed (paid service), Maps of resorts
  4. Six sectors organised in 87 headings with editorial information:
    • Nature&Culture                      
    • Eating&Drinking
    • Entertainment Night&Day
    • Shopping&Services
    • Where to stay
    • Travelling&Getting Around
  5. A sector containing Emergency&Useful Numbers, which includes: useful numbers, emergency numbers and editorial listing of some service headings

External links

Last Update: Fri 13 Jun 2008 | 11:16 AM