Products SEAT new headquarters

Linea Kompass Direct

In brief
The Kompass Direct system offers businesses all the information and tools they need for marketing analyses and direct marketing initiatives that target the right businesses, using three constantly updated databases on a CD, distributed in two editions every year, as well as customised Database Solution services to update and enhance their marketing databases.

Target
Businesses whose reference market is made up of other businesses and which need to conduct market analyses to obtain lists for their sales force or for direct marketing initiatives.

Strengths
Kompass Direct services feature:
  • comprehensive, selective, and up-to-date databases
  • a broad range of services: from the practical CD which  also contains the software to create and manage marketing databases and personalised database solution services

Usage statistics
Distributed in 2 editions every year, for constantly updated information
  • Business Disc Italia®
  • Several thousand copies sold each year
 
The CD is  also available for foreign countries in the Kompass International network

Service description
Kompass Italia Direct services are based on a wealth of information drawn from 4 main databases:
  • Imprese d’Italia DATABASE:
    The database is made up of 2,400,000 businesses representing the entire Italian business panorama, classified into 1,980 PagineGialle categories and with additional information such as secondary branches, turnover, and staff size.
  • Kompass Italia DATABASE:
    It comprises over 2,000,000 information items on approximately 200,000 Italian businesses, organised according to the Kompass Classification System, the only tool of its kind in the world, hierarchically structured in 71 sectors, 1800 categories, and over 57,000 products/services. Moreover, all the company sheets display turnover and staff information and the database is enhanced by 300,000 manager names, to directly and personally contact the reference target.
  • Kompass Estero DATABASE:
    The database includes 1,800,000 businesses in  66 countries, collected into a global B2B database, which includes leading companies in terms of product specificity and size of the business.
    This database is also organised according to the Kompass classification system.
  • Alberghi D’Italia DATABASE:
    It includes the main Italian accommodation facilities, organised by category for a total of 48,000 structures, including a collection of 1,300,000 items of information plus 200 cross-referenced search parameters, 150 of which correspond to the services offered by each facility.
Data Base Solutions services feature the Customer Data Base for streamlining, enhancing and updating the Client’s wealth of information.
Last Update: Tue 04 Aug 2009 | 02:01 PM