Target User: mobile internet users who want to find information or stores in a specific area from their mobile phone

Target Advertiser: BtoC companies with local advertising needs.

• The fastest system for locating and choosing from your mobile phone
• 3,8 million businesses and 15 million households in the palm of your hand (Pagine Gialle Mobile+ Pagine Bianche Mobile)
• Search results are indicated on a map
• Provides a directory rich in content and useful information displayed on your cell phone
• Links are provided to Pagine Bianche Mobile and Tuttocittà Mobile

Pagine Gialle Mobile is a service that allows mobile users to search for companies, brands and products in the paginegialle.it and paginebianche.it database directly from their cell phone's browser.

The service allows any cell phone user with Internet access to search the Pagine Gialle Mobile directory and use the content in a version that is optimised for the characteristics of their mobile device.

In addition to traditional search fields offered by Pagine Gialle Mobile, on the homepage, users can also search by categories or activities of particular interest.

The service is free. The cost of connecting to the internet depends on the users'rate plan.