The new service allows users to rediscover Italy’s cities and landscapes from an unusual point of view, setting out on a virtual trek from the Alps to Sicily

Turin, 11 March 2010 – The beauty of Italy’s cities can now be admired in 3D from the comfort of your own home: SEAT PG has enhanced the experience of browsing the TuttoCittà.it® portal by giving users the chance to explore all of Italy in three dimensions.

Powered by 3D technology, TuttoCittà.it® lets users travel down roads, gaze upon landmarks, and immerge themselves in Italy’s landscapes from three different points of view. By selecting the “bird’s-eye” view, users can enjoy a privileged vantage point high in the sky where they can take in the panorama in a single glance before deciding to swoop down to wherever strikes their fancy. In addition, viewing height can be adjusted to plunge into storied lanes, discover buildings new and old, and go for a virtual stroll through Italy’s urban centers and mountain trails.

3D travel on TuttoCittà.it® takes place via streaming, permitting users to set off in discovery of Italy’s most evocative locales easily and immediately, at a mere click.

In addition, the major landmarks of Milan, Rome, Naples, Turin and Mantua have been reconstructed with even greater accuracy and detail, overlaying actual pictures of the facades on top of the 3D-reconstructions of the buildings in order to allow users a deeper appreciation of their historic and artistic value.

In pursuit of an even more compelling and immersive experience, the 3D technology employed by TuttoCittà.it® has an integrated weather function that provides direct access to information about the meteorological conditions in a given geographical area through a realistic depiction of atmospheric phenomena: on a fine, sunny day, the sky above a city will be a deep blue, while the grey, foggy atmosphere of gloomy autumn days will also be visible online.

TuttoCittà.it® also lets users create a 3D itinerary by choosing a point of departure and a destination: a red car will then drive down the streets, simulating the trip and indicating the route to take to arrive conveniently at the desired location.

In addition to the 3D viewing mode, users of TuttoCittà.it® can also travel Italy’s streets online via:
• the “Eyes on the Road” mode, which allows users to take a virtual trip down the streets of 240 places of interest to tourists throughout Italy, following a photographed route from behind the lens, at street level;
• the aerial view, which lets users view and explore all of Italy using the aerial photographs taken by e-Geos exclusively for SEAT Pagine Gialle. The aerial images, which have been overlaid precisely on top of maps, provide a spectacular reconstruction of cities and landscapes. Using an advanced representation system, visual research can even precisely identify every single street number, whether these are plazas or landmark buildings, or shops and company offices.

To experience the new service’s most helpful and entertaining aspects first-hand, visit: www.tuttocitta.it/3d

System requirements for optimal use of the 3D navigation mode on TuttoCittà.it®:
• Free Adobe Shockwave plug-in;
• Pentium IV 2 GHz or AMD 1.5 GHz;
• 1GB of ram;
• Graphics card with 4X 3D AGP acceleration and 128 MB of video memory;
• 640 Kbps ADSL Internet connection.

SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing.SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2008 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 59 million volumes distributed to the homes and offices of Italian subscribers (2008 data), about 35 million enquiries through the directory assistance service (2008 data), and over 330 million hits on online directories (2008 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Press contacts:   

SEAT Pagine Gialle

SEAT Pagine Gialle Communication
comunicazione.stampa@seat.it
Tel. +39 011.435.2199
Fax +39 011.435.3040

Burson-Marsteller

Antonella Violante - Alessia Quaglio
antonella.violante@bm.com
alessia.quaglio@bm.com
Tel. +39.02.721431