SEAT Pagine Gialle announces its new partnership with lamiaaria.it, a specialised site that provides updated daily forecasts of air quality for more than 8,000 Italian municipalities

Turin, 22 April 2010 – Detailed information about and forecasts of atmospheric pollution: thanks to its agreement with www.lamiaaria.it, SEAT Pagine Gialle is now offering an exclusive new service devoted to all users of the portal Tuttocittà.it, who can check maps to find out air quality in over 8,000 Italian municipalities.
The new feature is in addition to the already wide range of information concerning transportation, hospitality facilities, entertainment and weather linked to the maps available on Tuttocittà.it.
By clicking on a specific icon, users will be able to determine how healthy the air they are breathing is and view forecasts for the next four days, all at a mere glance. Air conditions will be constantly updated so as to always provide the most accurate and helpful recommendation possible for choosing the healthiest destination and route.
“The constant improvement of the services offered to our online users is one of the strengths of SEAT Pagine Gialle, which has always aimed to provide up-to-date, complete information,” emphasised Maria Bruna Olivieri, Director Businnes Unit Web & Mobile of SEAT Pagine Gialle SEAT Pagine Gialle. “Our partnership with lamiaaria.com is a step in this direction and allows us to complete the range of services offered by Tuttocittà.it to include new information that is both extremely useful and very easy to consult.”

SEAT PG

The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 13 million households and 4 million businesses (2009 data), and a wide range of products guaranteeing a real integrated system of communications to about 500,000 Italian Customers: a total of 53 million volumes distributed to the homes and offices (2009 data), about 29 million enquiries through the directory assistance service (2009 data), and about 323 million hits on online directories (2009 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

 
Press contacts:   

SEAT Pagine Gialle

Communications Department
Press Office
comunicazione.stampa@seat.it
Tel. +39 011.435.2884
Fax +39 011.435.4953

Burson-Marsteller
Antonella Violante – Jacques Capizzi
antonella.violante@bm.com
jacques.capizzi@bm.com
Tel. +39 02.721431