Tuttocitta.it is hosting a special on the festival, a section dedicated to the event, which for the second consecutive year is promoting the culture of public space and urban areas in Milan

Milan, 13 April 2010 - SEAT Pagine Gialle will be represented at Fuorisalone through its sponsorship of the Public Design Festival 2010, to be held in Milan from 13 to 18 April 2010.

The Festival, now in its second edition, aims to promote the culture of public space in the city of Milan and will enliven the area of the city extending from Via Vigevano to Porta Genova, traditionally hotspots of Milanese life while the Furniture Fair is being held, by transforming it to include installations, events and projects by important international guests.

SEAT Pagine Gialle has developed a Festival Special on the website Tuttocitta.it – tuttocitta.it/publicdesignfestival – where curious surfers, visitors, designers, architects, public officials, businesses, citizens, students and artists can find information, discuss the issue of public space and discover the new features of the 2010 edition, the installations and events to be held in the Via Vigevano-Porta Genova area and in the city by exploring the area using the maps provided by TuttoCitta.it, chatting with visitors through Facebook and receiving directions for navigating the Festival’s itineraries and places. Users may also view a selection of recommended exhibits and a printable PDF map.
The map of Via Vigevano available from Tuttocitta.it will also show the location of the works named the winners of the international contest “Duepercinque”, which was organised to redevelop urban areas traditionally used for car parking. All of this may be done in an extremely simple and intuitive manner thanks to the presence of markers, cartoons, icons and pictograms placed on the map: functions that the users of Tuttocitta.it have come to know and appreciate.

Every day, from 10 AM to 10 PM, the visiting public will enjoy access to the Official Tuttocitta.it and Public Design Festival Guides. Six lovers of public space will accompany visitors on itineraries conceived to suit the time available: 10, 15, 20 and 25 minutes to walk or pedal together to discover/rediscover public space.

“ The Milan Furniture Fair is a moment of great vitality for the city of Milan, but also an opportunity to reflect on the future of our cities and the wellbeing of their citizens”, said Bruna Olivieri, Head of the Web & Mobile Business Unit, SEAT Pagine Gialle. “ This is why we chose to be represented at the 2010 edition and collaborate in the organisation of an event whose purpose is to optimise the use of public space and revitalise areas of interaction among citizens by offering our technology to further improve visitors’ experiences.”

SEAT PG

The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 13 million households and 4 million businesses (2009 data), and a wide range of products guaranteeing a real integrated system of communications to about 500,000 Italian Customers: a total of 53 million volumes distributed to the homes and offices (2009 data), about 29 million enquiries through the directory assistance service (2009 data), and about 323 million hits on online directories (2009 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Press contacts:   

Seat PG:
SEAT Pagine Gialle Communications
comunicazione.stampa@seat.it
Tel. 011.435.2199
Fax 011.435.3040

Burson-Marsteller
Antonella Violante – Jacques Capizzi
antonella.violante@bm.com
jacques.capizzi@bm.com
Tel. 02.721431