The online hotel booking service offered by PagineGialle.it is turning to the industry’s top portal in Europe to enrich and simplify users’ experiences

Turin, 16 February 2010 – Paginegialle.it, the search engine provided by SEAT Pagine Gialle specialised in commercial searches, has signed an agreement with Booking.com, Europe’s top online hotel booking service provider, to offer users of its PG PrenotaTM service the ability to consult an increasingly wide range of hospitality providers and make reservations even more rapidly.

In addition to being able to make reservations directly during their searches for online hotels, users of PG PrenotaTM will also have access to the professionalism and experience offered by Booking.com and benefit from competitive rates for any type of hospitality provider, from small family-run boarding houses to luxurious five-star hotels.
Furthermore, thanks to the global network of hotels available on the Booking.com platform — over 73,000 in more than 70 destinations, including an impressive 8500 in Italy alone — users of PG PrenotaTM will be able to extend their searches well beyond national borders.

The PG PrenotaTM service is available from the website http://prenota.paginegialle.it/ or, through the portal Paginegialle.it, by clicking on the special “ Prenota” button on the page containing a description of the selected hotel; those who use Paginegialle.it to search for hospitality providers located in a particular area may also access the online booking service through a special box that appears alongside the list of results.
Once they have chosen their hotels, PG PrenotaTM allows users to check the availability of rooms for the days in question immediately, locate their hotels on the map and view the surrounding area, and then confirm their bookings simply by entering their information. Users pay for hospitality services booked online directly at their hotels.
All hotels participating in the Booking.com offer contained in the PagineGialle.it advertisers’ database may also be booked automatically from PagineGialle.it.

“ Paginegialle.it is Italy’s most complete database when searching for companies and businesses of all kinds. The constant optimisation of the services available on the portal, of which PG PrenotaTM is an example, is a further sign of our commitment to constantly improving the online user experience, with the aim of providing complete, up-to-date information and easy access to useful, innovative functions,” commented Maria Bruna Olivieri, Head of Online Marketing, SEAT Pagine Gialle. “ The partnership also brings a direct benefit to hotels that choose to participate in the Booking.com service, acknowledging the validity of PagineGialle.it as an effective promotional channel.”

SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing.
SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2008 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 59 million volumes distributed to the homes and offices of Italian subscribers (2008 data), about 35 million enquiries through the directory assistance service (2008 data), and over 330 million hits on online directories (2008 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Press contacts:   

SEAT Pagine Gialle

SEAT Pagine Gialle Communications
comunicazione.stampa@seat.it
Tel. +39 011.435.2884

Burson-Marsteller

Antonella Violante – Simona Mercandalli
antonella.violante@bm.com
simona.mercandalli@bm.com
Tel. +39.02.721431