PagineGialle now in wide-screen format for iPad: the must-have accessory of the moment makes searching faster and more efficient

Users can also access an emotional search of useful shops and services... and much more besides

Turin, August 2, 2010 – SeatPG presents PagineGialle Mobile for iPad, the revolutionary tablet computer from Apple. PagineGialle Mobile — which in the iPhone-only version has already been downloaded by over 350,000 Italian users who appreciate the application’s functionality and ease of use — is now "universal". It will automatically adapt to the device it is installed on (iPad, iPhone or iPod), and has a different interface and functions to suit each one.

PagineGialle Mobile — which you can download free from iTunes, http://itunes.com/apps/paginegialle — now presents an original interface for iPad, which exploits the tablet computer’s full potential.
For instant access to the most popular services, the home page features icons corresponding to frequently-searched categories such as hotels, cinemas and restaurants. A single tap will bring up a list of results close to the user’s position (located automatically) or around another location entered by the user.

The search results are also marked on a map — so you can navigate your way around and find the best solution to your requirements. Each result also has a detailed multimedia profile containing all the information you need: telephone number, email address, pictures, video clips and website links. Each screen will show you the route to your chosen destination, and for some results you can also view an introductory video.

The new iPad application also adapts to fit the wide 10" display screen, showing you two separate parts: on the right is a map, showing the location of your results, while on the left you can view the complete list, making it even faster to view the full search and get a clear idea of where you are.

"SeatPG mobile applications make searching fast and easy — whether you’re sitting on the sofa at home or out and about. We are busily updating the applications, in order to exploit the new potential offered by the latest mobile devices such as the iPad, and to make PagineGialle Mobile a more satisfying, efficient system for users," commented Paolo Chiaberto, Mobile Project Manager, SeatPG. "With the new PagineGialle Mobile iPad application, you can find all the businesses and services you might need, for work or leisure, and enjoy the remarkable user experience."

With PagineGialle Mobile for iPad you can find shops and services based on an area of the map, or by indicating a specific " starting point", with a quick tap on the screen. The application still features the more traditional search mode, in which you type in the street or location in which you need a certain product or service.

Moreover, it also offers searches of the PagineBianche database: a fast and easy way to find people or institutions anywhere in Italy.

The iPhone version, which still has all the same functions including augmented reality, has been modified to handle the multitasking function available on the new version of the Apple 4.0 operating system.

SEAT PG
The Seat PG Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering "print-voice-online" directories, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 13 million households and 4 million businesses (2009 data), and a wide range of products guaranteeing a real integrated system of communications to about 500,000 Italian Customers: a total of 53 million volumes distributed to the homes and offices (2009 data), about 29 million enquiries through the directory assistance service (2009 data), and about 323 million hits on online directories (2009 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Press contacts: 

SeatPG
Communications Division
comunicazione.stampa@seat.it
Tel. +39.011.435.2884

Burson-Marsteller
Antonella Violante - Alessia Quaglio
antonella.violante@bm.com
alessia.quaglio@bm.com
Tel. +39.02.721431