On the occasion of the latest chapter in the successful cinema saga, Seat PG is promoting a competition to win a large number of cute Shrek themed gadgets and a trip to the USA

Turin, 19 July 2010 – Seat PG announces a competition linked to Dreamworks long-awaited animation film “Shrek Forever After”, distributed in Italy by Universal Pictures International Italy from 25 August 2010.

In July and August everyone registering, free of charge, on the portal www.paginegialle.it can take part in the final draw and win a prize trip to Los Angeles for the whole family, with the opportunity to visit Universal Studios. In addition, at the time of registration all users will receive an entertaining Shrek digital content as a free gift, to customise their pc with backgrounds and have fun with the best loved ogre in the cinema.
Ever since the successful animation, which stars the friendly green ogre Shrek, was first shown in cinemas in 2001, it has conquered adults and children alike who love to collect numerous technological items and gadgets with their own favourite characters and scenes of the magic swamp where the adventures of Shrek and his faithful friends take place. Registering is so simple and quick: just go to www.paginegialle.it/shrek and follow the instructions.

The competition linked to the latest chapter in the Shrek saga will be communicated to the general public in cinemas also through an advert scheduled to be shown for two weeks in about 200 digital cinemas. The initiative will also be promoted on the Web, from mid-July to mid-September, within the Seat PG Pagine Gialle.it and Tuttocittà.it portals, which in 2009 received more than 300 million visits: various graphic elements on the home page, depicting the funny characters of the animation film, will guide users directly to the registration required to take part in the competition.

“ We’re proud of this initiative that allows us to promote the services of Paginegialle.it using an alternative channel to the Internet and TV, such as the cinema, which is a very powerful and engaging means of communication with a strong emotive impact”, commented Maria Bruna Olivieri, Web & Mobile Business Unit Manager of SEAT PG. “Paginegialle.it is Italy’s most complete database when searching for companies, businesses and services of all kinds. We are committed to offering innovative services and functionalities to constantly improve the experience of online users, so that they can find full up-to-date information easily and quickly.”

Roberta Magnani, Web Strategist at Universal Pictures, also expressed satisfaction with the partnership:
“ We at Universal Pictures are also very happy to have entered into this partnership which has led to an original project being implemented with such an important partner as Pagine Gialle.it. Once again the Web and the service portals prove to be a dynamic and effective means, a basic element for easily and creatively reaching the target audience particularly within an articulate communication project such as the competition linked with the Shrek launch.”

SEAT PG
The SEAT PG Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 13 million households and 4 million businesses (2009 data), and a wide range of products guaranteeing a real integrated system of communications to about 500,000 Italian Customers: a total of 53 million volumes distributed to the homes and offices (2009 data), about 29 million enquiries through the directory assistance service (2009 data), and about 323 million hits on online directories (2009 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Press contacts: 
Seat PG
SEAT Pagine Gialle Communications
comunicazione.stampa@seat.it
Tel. +39.011.435.2199

  Burson-Marsteller
Antonella Violante – Alessia Quaglio
antonella.violante@bm.com; alessia.quaglio@bm.com
Tel. +39.02.721431