Fast and precise information on businesses for users, new visibility opportunities for advertisers

Turin, Cagliari, 24 March 2010 - SEAT Pagine Gialle, one of the main operators at world level in the sector of multimedia profiled advertising, and Tiscali, one of the leading telecom operators in Italy, have announced their agreement to bring the services and content of Paginegialle.it to Tiscali.it and to the IlMeteo.it site, which belongs to the circuit of Tiscali: ADV, Tiscali’s licensee for online advertising.

Thanks to this partnership, the two companies can integrate the rich content of SEAT Pagine Gialle with the services offered by the Tiscali portal, to the benefit of both users and advertisers.

The agreement is based on a creative and functional publishing integration project conceived by the Tiscali ADV team and includes incorporating the PagineGialle.it search engine into the Tiscali.it portal. In this way, users who browse the portal can easily and immediately access complete information on the 3.8 million businesses included in the PagineGialle database directly from the Tiscali home page. Search results will be an integral part of Tiscali.it and the links will lead directly to the PagineGialle.it website.

The communications project generates significant synergies with the Tiscali:ADV network. The ilmeteo.it web site not only gives users the weather forecasts, it also provides access through a PagineGialle.it search box to a geolocalized overview of the businesses located in the city selected. Website users will also have access to the Tuttocitta® map.

“This new agreement with Tiscali represents an extraordinary opportunity for users who will have a simple, fast and effective tool to search for information and content on the web,” remarked Maria Bruna Olivieri, Business Unit Web & Mobile Director at SEAT Pagine Gialle. “This partnership will also provide important value to advertisers, as they will increase their opportunities for visibility and have an invaluable new Web promotional tool, by inclusion in a portal that registers more than 18 million unique browsers each month. The agreement fits perfectly into our business strategy, which aims to give our advertisers the ability to reach their reference target through an integrated use of all of our platforms — print, voice and online”.

“We are particularly satisfied to have reached this agreement with a player as important as Seat,” declared Massimo Crotti, Director of Tiscali:ADV. “Thanks to this new partnership, we can provide our portal users with premium, high added-value content, proving yet again that Tiscali is focused on putting the user at the centre of its world of services and content by making everything faster, easier and more accessible. The deal plays an important commercial role, but is also part of an important portal restyling and enhancement project, positively impacting the content and the user services.”

SEAT PG

The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing.
SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 13 million households and 4 million businesses (2009 data), and a wide range of products guaranteeing a real integrated system of communications to about 500,000 Italian customers. A total of 53 million volumes distributed to the homes and offices of Italian subscribers (2009 data), about 29 million enquiries through the directory assistance service (2009 data), and over 323 million hits on online directories (2009 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

Tiscali

Tiscali S.p.A. (Borsa Italiana. Milan: TIS) is one of the leading alternative telecommunications companies in Italy. Tiscali supplies a wide range of services to its customers, including Internet access through dial-up and ADSL as well as voice, VoIP, media, added-value services and other technologically advanced products.
At 30 September 2009, Tiscali exceeded 708 thousand customers in Italy, of whom approximately 553 thousand ADSL users.
The web site of Tiscali can be reached at the web site www.tiscali.it .

Media contacts:
  
Seat PG
Communications Division
comunicazione.stampa@seat.it
Tel. +39 011.435.2884
Fax +39 011.435.4953

Burson-Marsteller
Antonella Violante - Alessia Quaglio
antonella.violante@bm.com
alessia.quaglio@bm.com
Tel. +39.02.721431

Tiscali
Communications Division
Gianluca Nonnis
nonnis@tiscali.com
Tel. +39.070.46011

Image Building
Simona Vecchies, Giorgio Marigliano
tiscali@imagebuilding.it
Tel. +39.02.89011300
Fax +39.02.89011051