Seat’s vast information database of (3.8 million companies and 15 million households) at your fingertips with the iPhone and other main smartphones and advanced mobile devices, thanks to PagineGialle Mobile

Turin,10 June 2009 – Where is the nearest pharmacy? What are the specialities of the restaurant at the corner of this square? How can I take care of this minor emergency? PagineGialle Mobile makes it possible to find this information on your iPhone display and other advanced mobile devices, by starting a search with the name of the company or even only one or two key words that describe what you are looking for. The new search engine designed for Seat mobile services makes it possible to identify categories, key words, product sectors, brands and much more, providing prompt and pertinent answers.

PagineGialle Mobile (accessible from the website http://m.paginegialle.it/ ) provides all the users of smartphones and mobile phones who can surf the Internet with the information they need on 3.8 million Italian companies, quickly and easily with georeferencing (i.e. sites rapidly displayed on satellite maps of Italy).

“The PagineGialle Mobile service offers all users the opportunity to use the information databases of PagineGialle in a fast and easy way, no matter where they are in Italy,” commented Paolo Gonano, Product Marketing Director, SEAT Pagine Gialle. “It is a perfect solution for people who travel for work or in their free time, because it puts all the information you need in the palm of your hand, with continuous and immediate access. It is also a significant opportunity for our advertisers, who can increase their visibility with current and potential clients.”

The application enables direct access to ten families of PagineGialle categories especially selected for mobile needs — Dining and Accommodation, Travel, Shopping, Living and Home, Shopping and Apparel, Free Time, Services, Sports, Health and Beauty, Public Utility and Emergency — as well as free searches in the database of PagineGialle and PagineBianche.

With the iPhone’s advanced geo-localisation systems, searches can be made from the user’s current location or by specifying a location or complete address.

Each result is localised on the map and comes with a detailed information sheet, in which the main elements are activated: the user can dial the phone number immediately with a touch of the display, addresses lead to display of an interactive map, while the applications resident on the iPhone for e-mail and browsing are activated if there is an e-mail address or a website. Completed searches are then stored in a list of Recent Searches that can save time the next time entering “favourite” searches, while the application phone book stores the information found.

The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, as well as complementary communication services such as one-to-one marketing.

SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2008 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 59 million volumes distributed to the homes and offices of Italian subscribers (2008 data), about 35 million enquiries through the directory assistance service (2008 data), and over 330 million hits on online directories (2008 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

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