With a more detailed map and a completely redesigned graphic layout, the portal has been integrated with Paginegialle.it and Paginebianche.it to enhance users’ browsing experience

Turin, 6 October 2008 — SEAT Pagine Gialle has presented the new Tuttocitta.it, the most popular street atlas in Italy, which is now perfectly integrated with the PagineGialle.it and PagineBianche.it portals.

Tuttocitta.it allows users to map out driving and pedestrian routes with utmost precision, offering interactive maps of all of Italy, which can zoom in to 12 levels of detail. The new graphic layout, in line with PagineGialle.it and PagineBianche.it, makes the website that much simpler and easier to use, thus improving the web experience of users. Tuttocitta.it is compatible with all currently available browsers, and can easily be used with any PC and any internet connection.

The home page of the new Tuttocitta.it website features a search field, which users can use to either locate an address or create a personalized route to reach it. The results are displayed with superior accuracy, indicating the main points of interest along the way and, if  the user prefers, the businesses included in the PagineGialle databases.

“With Tuttocitta.it we have completed the overhaul of our service websites, which generate total traffic of 340 million hits each year,” commented Massimo Castelli, Italy General Manager for SEAT Pagine Gialle. "Today PagineGialle.it, PagineBianche.it and Tuttocitta.it are integrated on a single platform that can be reached from a single access point. This feature makes the service even more effective and immediate for businesses, institutions, professionals and private customers. Our efforts have been very well received by our users. For example, since the new version has been online, the traffic on PagineGialle.it has reported double-digit growth, with an important benefit for our advertisers.”

The new Tuttocitta.it is particularly useful for planning trips on foot or by car, and offers detailed information such as the distances from place to place, the road signs, and graphic symbols at the intersections, as well as the location of airports, train and bus stations, underground terminals and harbours. Users can plan their trip by choosing the street with the least traffic or only toll-free motorways. Among the many new features, Seat has enhanced the maps with more information relating to traffic-controlled zones in many large Italian cities and, for Milan, with the boundaries of the areas subject to Ecopass fees.

The maps have been optimised to print out even clearer. This is especially important for people who travel by car and need to check a map while they are driving.

Visitors to the website can also download free of charge PDF copies of the 35 printed versions of Tuttocittà available in Italy.

Thanks to the integration with other SEAT Pagine Gialle tools, Tuttocittà.it makes it possible to locate over 3.8 million business, hotels, restaurants, and shops present in the PagineGialle databases.

The website also gives access to PagineGialle Visual to display the routes using high definition aerial orthophotos, for a virtual tour of main Italian cities and checking traffic and weather conditions in real time.

The platform that integrates the new Tuttocitta.it, PagineGialle.it and PagineBianche.it websites represents an important opportunity for visibility for SEAT Pagine Gialle customers, also thanks to even better indexing on the main search engines.


SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, hi-tech products for the internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years.
It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2007 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 65 million volumes distributed to the homes and offices of Italian subscribers (2007 data), 35 million enquiries through the directory assistance service (2007 data), and over 340 million hits on online directories (2007 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.



Press Contacts

Seat Pagine Gialle
Comunicazione Seat Pagine Gialle
comunicazione.stampa@seat.it  
Tel. 011.435.3030
Fax 011.435.3040

Burson-Marsteller
Silvia Vergani – Paola Perrotta
silvia.vergani@bm.com  
paola.perrotta.ce@bm.com  
Tel. 02.721431