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New online directories www.paginegialle.it and www.paginebianche.it: 340 million visits during 2007
2008-07-17 11.30
A new platform that expands and restructures Paginegialle.it, Paginebianche.it and Tuttocittà.it for enhanced navigation.
Turin, 17 July 2008 – SEAT Pagine Gialle, one of the world’s main players in the field of multimedia telephone directories and hi-tech Internet services, has stepped up its level of Internet innovation by revamping the portals PagineGialle.it, PagineBianche.it and Tuttocittà.it, to meet the growing demand from over 23 million Italian Internet users (1) who are increasingly using the web for business and personal reasons.
The main sites of SEAT Pagine Gialle generate traffic of 340 million hits a year, and have been integrated into a single new-look platform to provide companies, institutions, professionals and private users with a more effective, immediate service. PagineGialle.it and PagineBianche.it will be online from today, while Tuttocittà.it will be available from next September.
PagineGialle.it with its georeferenced search results, is the most popular resource for locating shops and businesses.
By entering a name, commodity sector, product or keyword, you can find over 3.8 million Italian businesses in the location you want. You can also narrow down your search by using the hints and search filters.
PagineBianche.it is the most popular tool for finding phone numbers and addresses of individuals, businesses and public institutions with georeferenced results on maps.
You can also locate freephone numbers, postcodes and dialling codes.
Tuttocittà.it is Italy’s best-known street atlas and can be used to calculate vehicle and pedestrian routes.
“An increasing number of private users and Italian companies are turning to the Internet as a search resource, to raise their profiles and boost profits,” stated Massimo Castelli, General Manager for Italy of SEAT Pagine Gialle. “Since 1997, when the Internet was just starting out, our company supported these needs by developing innovative online services that have become increasingly effective and have kept pace with the changing face of the web. One of these services was PagineGialle Visual, a highly successful tool based on visual and emotional search criteria, which placed Seat at the cutting edge of international web 2.0 design. These additional investments in SEAT portals are confirmation of our commitment to develop the Web potential in Italy”.
New features include the redesigned presentation of search results on PagineGialle.it and PagineBianche.it. To make the results easier to understand, content is organised into three areas: details of the person or company being searched, contact details (address, telephone number, email address and website if applicable), and links to other SEAT Pagine Gialle services including PagineGialle Visual.
The new-look Tuttocittà.it, online from next September, also has a centralised search screen with two options: it will either locate the address requested by the user, or build a personalised route to get there. The results are extremely accurate, and the private users and businesses stored in the PagineBianche and PagineGialle can also be viewed on the maps.
With the aim of providing more space for content and helping users in their search, the new platform also features a redesigned graphic interface: the new sites PagineGialle.it, PagineBianche.it and Tuttocittà.it - whose graphic layout has been adapted to the now very popular 1024 x 768 displays — include hints and filters to guide users towards the best possible search result. For example, if you are looking for a restaurant in Rome, the system brings up all the possible results (over 2000), and suggests narrowing the search by dividing the results into specific groups: Roman cuisine (68 results), Mediterranean cuisine (16), international food (21) and creative cuisine (8). This way, users can find the service provider who best fits the bill, in just a few clicks.
The new sites give even more visibility to SEAT Pagine Gialle clients, partly by optimising the indexing on main search engines.
A new feature for business and professional users is Contact Site, a new commercial offer for advertisers on the new platform from SEAT Pagine Gialle. Through Contact Site, a company can have its own ready-to-use web page with a detailed profile and complete with address and contact details, an interactive map so that potential customers can find them more easily, and a ‘Build route’ option. Contact Site is a simple, convenient way to raise your Internet profile and benefit from the visibility on SEAT Pagine Gialle platforms as well as specific indexing on search engines.
(1) Source: Nielsen Online, November 2007.
SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2007 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 65 million volumes distributed to the homes and offices of Italian subscribers (2007 data), 35 million enquiries through the directory assistance service (2007 data), and over 340 million hits on online directories (2007 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.
A new platform that expands and restructures Paginegialle.it, Paginebianche.it and Tuttocittà.it for enhanced navigation.
Turin, 17 July 2008 – SEAT Pagine Gialle, one of the world’s main players in the field of multimedia telephone directories and hi-tech Internet services, has stepped up its level of Internet innovation by revamping the portals PagineGialle.it, PagineBianche.it and Tuttocittà.it, to meet the growing demand from over 23 million Italian Internet users (1) who are increasingly using the web for business and personal reasons.
The main sites of SEAT Pagine Gialle generate traffic of 340 million hits a year, and have been integrated into a single new-look platform to provide companies, institutions, professionals and private users with a more effective, immediate service. PagineGialle.it and PagineBianche.it will be online from today, while Tuttocittà.it will be available from next September.
PagineGialle.it with its georeferenced search results, is the most popular resource for locating shops and businesses.
By entering a name, commodity sector, product or keyword, you can find over 3.8 million Italian businesses in the location you want. You can also narrow down your search by using the hints and search filters.
PagineBianche.it is the most popular tool for finding phone numbers and addresses of individuals, businesses and public institutions with georeferenced results on maps.
You can also locate freephone numbers, postcodes and dialling codes.
Tuttocittà.it is Italy’s best-known street atlas and can be used to calculate vehicle and pedestrian routes.
“An increasing number of private users and Italian companies are turning to the Internet as a search resource, to raise their profiles and boost profits,” stated Massimo Castelli, General Manager for Italy of SEAT Pagine Gialle. “Since 1997, when the Internet was just starting out, our company supported these needs by developing innovative online services that have become increasingly effective and have kept pace with the changing face of the web. One of these services was PagineGialle Visual, a highly successful tool based on visual and emotional search criteria, which placed Seat at the cutting edge of international web 2.0 design. These additional investments in SEAT portals are confirmation of our commitment to develop the Web potential in Italy”.
New features include the redesigned presentation of search results on PagineGialle.it and PagineBianche.it. To make the results easier to understand, content is organised into three areas: details of the person or company being searched, contact details (address, telephone number, email address and website if applicable), and links to other SEAT Pagine Gialle services including PagineGialle Visual.
The new-look Tuttocittà.it, online from next September, also has a centralised search screen with two options: it will either locate the address requested by the user, or build a personalised route to get there. The results are extremely accurate, and the private users and businesses stored in the PagineBianche and PagineGialle can also be viewed on the maps.
With the aim of providing more space for content and helping users in their search, the new platform also features a redesigned graphic interface: the new sites PagineGialle.it, PagineBianche.it and Tuttocittà.it - whose graphic layout has been adapted to the now very popular 1024 x 768 displays — include hints and filters to guide users towards the best possible search result. For example, if you are looking for a restaurant in Rome, the system brings up all the possible results (over 2000), and suggests narrowing the search by dividing the results into specific groups: Roman cuisine (68 results), Mediterranean cuisine (16), international food (21) and creative cuisine (8). This way, users can find the service provider who best fits the bill, in just a few clicks.
The new sites give even more visibility to SEAT Pagine Gialle clients, partly by optimising the indexing on main search engines.
A new feature for business and professional users is Contact Site, a new commercial offer for advertisers on the new platform from SEAT Pagine Gialle. Through Contact Site, a company can have its own ready-to-use web page with a detailed profile and complete with address and contact details, an interactive map so that potential customers can find them more easily, and a ‘Build route’ option. Contact Site is a simple, convenient way to raise your Internet profile and benefit from the visibility on SEAT Pagine Gialle platforms as well as specific indexing on search engines.
(1) Source: Nielsen Online, November 2007.
SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing. SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 2,000 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2007 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 65 million volumes distributed to the homes and offices of Italian subscribers (2007 data), 35 million enquiries through the directory assistance service (2007 data), and over 340 million hits on online directories (2007 data) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.
Press contacts:
Seat Pagine Gialle
Seat Pagine Gialle Communicaions
comunicazione.stampa@seat.it
Tel. 011.435.3030
Fax 011.435.3040
Burson-Marsteller
Silvia Vergani – Paola Perrotta
silvia.vergani@bm.com
paola.perrotta.ce@bm.com
Tel. 02.721431
Attachment
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©2007 SEAT Pagine Gialle P.IVA 03970540963