VisualCard d'Artista will be available during the Biennale, to discover, to send, to make a date, or remind of an event

Bari, 5 May 2008, 12:30 pm - SEAT Pagine Gialle has announced its sponsorship of the 13th edition of BJCEM, held in Bari from 22 to 31 May 2008, as a technological partner and will provide the best of its directory information services to promote and develop the Bari edition of the Biennal of the young artists from Europe and the Mediterranean.

The SEAT Pagine Gialle Group, one of the most relevant private businesses for the Italian economy, is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising “print-voice-online” and hi-tech Internet services.

The commitment to culture and promoting the excellence of Italy are important values for SEAT Pagine Gialle, sustained by the belief that social and economic development thrives where new ideas are generated and circulated.

Through the personal assistants of the 89.24.24 Pronto PagineGialle service, the general public can obtain information on the BJCEM calendar events, complete with locations and times. In addition, it is possible to search for any business and service in the local area, including hotels, restaurants, travel agencies and food and wine, and obtain real time information on traffic and weather.

The highly developed advertising campaign using banners will be published on the websites paginebianche.it, paginegialle.it, visual.paginegialle.it, tuttocitta.it.

In addition to the information on the initiatives related to BJCEM in the "Event Search" section, the website www.visual.paginegialle.it will also provide high resolution photographic maps complete with information on local services available, with special reference to information on accommodations, food and wine, and points of cultural and landscape interest plus real time weather and traffic.
During the Biennale, several artists will be working on their creations “live” which will then be put online in real time on www.visual.paginegialle.it , capturing the creative moments of their performances.

Young Pugliese artists Lucia Leuci, Michele Giangrande, Elena Rossella Lana, Dottor Porka’s P-Proj and Home(o) will create VisualCard BJCEM Puglia 2008, virtual postcards to send around the world. Artists will be free to use any materials, artistic techniques and electronic technologies that best express the nature and beauty of the Apulia’s landscape in creating the cards. The postcards will be converted to digital format and uploaded to the site for use by the Internet public.

Simple and intuitive, the Visual Card service can be used to set up appointments at the BJCEM — using the messages and key issues of the 2008 edition of the Biennale — or at another event, remind of a performance, suggest a restaurant, nightclub, or hotel or any other cultural or commercial initiative proposed on the territory.
Every electronic postcard will travel through the Internet with a viral mechanism of reporting among users, individual and multiple mailings by internauts.

To make an appointment or remind someone of an event, Visual Card d’Artista can be sent by connecting to from 22 May 2008, selecting the favorite image from the dedicated Gallery and adding a personal message to the card.Every Visual Card will have the art work selected on the front and a photographic image of the meeting place on the back, simply by entering the address.

"The services available to find and experience the extraordinary initiatives of BJCEM confirm the role of SEAT Pagine Gialle as an engine for innovation and a promoter of creativity in all of its expressive forms, with particular attention to development of the territory and the artstic contribution of young talents," noted Ezio Bertino, head of External Relations. "The PagineGialleVisual platform has proven its flexibility, supplying real time information and high value added contents for all network users."

SEAT PG will also be present at the BJCEM with PagineBianche d’Autore, an extraordinary "stepping stone” for the most talented young artists working in Italy and whose works have been selected and published in the more than 27 million PagineBianche telephone directories distributed to every home and office in Italy.

SEAT PAGINE GIALLE GROUP
The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, hi-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1,700 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2007 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 65 million volumes distributed to the homes and offices of Italian subscribers (2007 figures), 35 million enquiries through the directory assistance service (2007 figures), and over 343 million hits on online directories (2007 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.



Contact:

Adela Leka
Barabino&Partners
Tel. +39.02.72.02.35.35
a.leka@barabino.it

Relazioni esterne
Seat Pagine Gialle
Tel. +39.011.435.30.30
comunicazione.stampa@seat.it