2008-04-10  16.30

Milan, 10 April 2008

Today SEAT Pagine Gialle and Samsung Electronics announced an agreement whereby the mobile phones that Samsung markets in Italy will offer direct access to the Visual Mobile service, the innovative application that makes the vast range of information from PagineGialle Visual available at all times.

According to the agreement, the Samsung Soul model will be the first mobile phone to be marketed with SEAT Pagine Gialle’s Visual Mobile application.

Visual Mobile allows consumers to use their mobile phones to find an address, person, company or shop among the 23 million entries in the Pagine Bianche database and 3.5 million companies listed with Pagine Gialle. The results are displayed in a matter of seconds on a map or aerial photo. Visual Mobile also allows users to look for events anywhere in Italy, locate more than 300,000 properties for sale around the country, obtain real-time traffic information for the main roadways and get weather forecasts directly on the map.

Samsung Electronics will initially offer Visual Mobile with Soul — the acronym stands for The Spirit Of Ultra — whose Applications menu provides PagineGialle as the first option for direct access to the SEAT Pagine Gialle service. With just a few clicks, the user will have the wealth of information from PagineGialle Visual available free of charge.

The agreement will gradually be extended to new mobile phones that Samsung Electronics plans to launch on the Italian market.

“I am extremely satisfied about this agreement with a partner as prestigious as Samsung,” comments Paolo Cellini, who is in charge of the Internet Executive Vice President Seat Pagine Gialle Group. “Samsung immediately understood the potential of Visual Mobile, which offers a wealth of information that is constantly updated. Visual Mobile is also an extraordinary opportunity for SEAT Pagine Gialle advertisers, who have an even greater chance of being reached and contacted by customers on the go.”

“We are proud that Samsung Soul is the first Visual Mobile device available on the market,” notes Pietro Paolo Rimonti, Vice President of the Telecommunication Network Division of Samsung Electronics Italia.
“The application will make the Samsung Soul even more functional and fun, as it has already emerged as the answer for those who love style and elegance, and are thrilled by a mobile phone that offers superlative design and performance.”


SEAT PAGINE GIALLE GROUP
The SEAT Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.

SEAT Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1,700 persons, a technology that is constantly evolving and a database that includes 15 million households and 3.8 million businesses (2007 data), and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 65 million volumes distributed to the homes and offices of Italian subscribers (2007 figures), 35 million enquiries through the directory assistance service (2007 figures), and over 340 million hits on online directories (2007 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.

SAMSUNG
Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 parent company sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs
For additional information, please visit www.samsung.it.

Press contacts:

Seat Pagine Gialle
Comunicazione Seat Pagine Gialle
comunicazione.stampa@seat.it
Tel. 011.435.3030
Fax 011.435.3040

Burson-Marsteller
Silvia Vergani – Paola Perrotta
silvia.vergani@bm.com
paola.perrotta.ce@bm.com
Tel. 02.721431

Samsung Italia
Christie Lee
PR & Media Relations Samsung
Email: christie.lee@samsung.com

Weber Shandwick Italia
Contact : Laura Vecchi
Tel: 02 57378424
Email: lvecchi@webershandwick.com