Turin, December 5, 2007 – At the Bologna Motor Show, Fiat Group Automobiles will be presenting the add-on to the Blue&Me™ Map, featuring the PagineGialle and PagineBianche databases and SEAT PagineGialle search engine. Developed by Fiat Group Automobiles and Magneti Marelli, Blue&Me™ Map is an add-on for “ portable” navigation systems. It was unveiled to the world for the first time in July, at the launch of the Fiat 500.

Designed specifically for the Fiat 500 and other new Fiat Group Automobiles models, Blue&Me™ Map represents a new frontier in the market of personal map navigation. It is simple to use thanks to its high level of integration into the vehicle and the exclusive new technology used to connect the system to the facia. The driver can operate the system in complete comfort and safety, using the controls on the wheel and the voice recognition system.

Thanks to an agreement with Seat Pagine Gialle, the Blue&Me™ Map provides full details of 20 million individuals and 3.5 million Italian businesses listed in PagineGialle and PagineBianche, not forgetting more than 1.3 million points of interest (POI) taken from the SEAT PagineGialle database.

“We are very proud to be working with Fiat Group Automobiles and that our instruments are now onboard the Fiat 500", commented Paolo Cellini, Internet Executive Vice President Seat Pagine Gialle Group. “Access to the PagineGialle and PagineBianche directories represents significant added value for users of the Blue&Me™ Map, and offers them the chance to browse an enormous list of names, public bodies and businesses always up to date and accurately georeferenced”.

The search on the PagineGialle database is extremely user-friendly. All you need to do is enter the name of a person, a business, a service or a product and the system provides the destination and fastest route in just 5 seconds, with failsafe accuracy. Searches can be based on “ where” (i.e. the area to be searched) or “what”, i.e. the company, business, brand or commodity sector of interest. The interface is very clear, and allows rapid browsing of the list of businesses. If the GPS navigation system is active, the address can be shown as the destination, viewed on the map and then bookmarked.

The idea for the PagineBianche directory is the same. Using the keywords “where” and “who”, you can find a person’s name and address from among the 20 million entries contained in the database of Italian residential subscribers.

The Fiat stand at the Bologna Motorshow will host a Fiat 500 fitted with the new system. The system can already be chosen as an optional in Italy for the new car at a price of only € 299, plus the cost of the Blue&Me™, which comes as a standard on the Lounge and Sport versions.
 
In practice, the new system gives you a pocket version of the 228 PagineBianche and PagineGialle directories and the convenience of an internet search Internet (using the www.paginegialle.it and www.paginebianche.it databases and search engines) on a portable navigation device. Blue&Me™ Map and the SEAT Pagine Gialle database can not only be browsed during a journey. They can also be accessed at any time – at home or during a walk.

The Blue&Me™ offer – a result of the partnership between Fiat Group Automobiles and Microsoft which began four years ago – is now enhanced even further thanks to portable navigation. Thanks to the agreement with SEAT Pagine Gialle, Fiat Group Automobiles can also offer its customers a powerful database, and ensure high quality yet simple to use navigation, something that fully reflects the brand’s mission. 
   

   

The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1,700 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 63.3 million volumes distributed to the homes and offices of Italian subscribers (2006 figures), 32.5 million enquiries through the directory assistance service (2006 figures), and over 307 million hits on online directories (2006 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.
 
 
Seat Pagine Gialle
Comunicazione Seat Pagine Gialle
Tel. 011.435.2199
Fax 011.435.3040
comunicazione.stampa@seat.it  

Burson-Marsteller
Gianfranco Mazzone – Silvia Vergani – Paola Perrotta
Tel. 02.721431
gianfranco.mazzone@bm.com  
silvia.vergani@bm.com  
paola.perrotta.ce@bm.com