New Rome Exhibition Centre

November 29 – December 2, 2007
   
Turin, November 29, 2007 – Seat Pagine Gialle, the European leader and one of the world’s main players in the field of multimedia telephone directories and hi-tech Internet services, will be present at the 10th Italian Exhibition of Real Estate & Property Market opening today at the new “Fiera di Roma”.

RIMI is Italy’s main real estate exhibition, open to the public and property professionals. A broad spectrum of offers and opportunities will be presented, as well as official valuations from the Rome Property Exchange, mortgage proposals from leading banks, estimates for restoration projects and “Sistema Roma”, a format devised by Rome City Council and Chamber of Commerce, to show the public and investors how the city is changing.

During the event, Paolo Cellini, Internet Executive Vice President Seat Pagine Gialle Group, will be a speaker at the convention “Internet: New Opportunities and Instruments for the Property Market”, organised by ClubCasa.it, scheduled to take place at 3.00 p.m. on 1 December 2007 (“Blu” room).

“The Web is a great opportunity for the property market, as it raises the visibility of classifieds and gives us access to a much wider public than traditional advertising media” explains Paolo Cellini. “We are actively promoting the use of the Internet as a way to bring together buyers and sellers, thanks to effective, easy to use products such as PagineGialle Annunci and PagineGialle Visual”.

PagineGialle Annunci is the portal of Seat Pagine Gialle dedicated to the sale and purchase of goods and services, and includes a large section devoted to property ads. Thanks to partnerships with enterprises such as Casaclick, Eurekasa and Immobilmente, the service allows users to search for homes to buy or rent, newbuilds and accommodation for students moving away from home. Thanks to Asteimmobili.it and Portaleaste.it, the national portals dedicated to court-ordered sales, and the Rome-based association of notaries Asnodim, PagineGialle Annunci provides full information about court-ordered property auctions and details of the properties, plans, prices etc.
Having found a property, the user can view it on a high-resolution orthographic photo, and identify the local amenities.

PagineGialle Visual, which also gives access to PagineGialle Annunci, is the powerful multimedia instrument designed by Seat Pagine Gialle for visual and emotional searches. The only tool of its kind in Italy, it allows users to perform Internet searches for properties, locating the results through maps, aerial photographs and 3D views.

  

  

The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1,700 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 63.3 million volumes distributed to the homes and offices of Italian subscribers (2006 figures), 32.5 million enquiries through the directory assistance service (2006 figures), and over 307 million hits on online directories (2006 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges. 
 
 
Seat Pagine Gialle
Comunicazione Seat Pagine Gialle
comunicazione.stampa@seat.it
Tel. 011.435.2199
Fax 011.435.3040

   
Burson-Marsteller
Gianfranco Mazzone – Silvia Vergani – Paola Perrotta
gianfranco.mazzone@bm.com  
silvia.vergani@bm.com  
paola.perrotta.ce@bm.com  
Tel. 02.721431