Turin, November 27, 2007 – Seat Pagine Gialle S.p.A. ("Seat") announces its decision to begin a consulting process aimed at assigning its media budget, whose amount for the next three years 2008–2010 worth a total of approximately € 100 million.

The decision follows the guidelines of the 2008–2010 strategic plan, which sets precise goals for all product divisions and attributes a central role to advertising, requiring a review of the partnerships involved in defining and implementing communications strategies.

Francesco Riccadonna, Head of Advertising of Seat Pagine Gialle, has invited four media centres to take part in the consultations: MediaCom, ZenithOptimedia, MC2 and Carat, which is currently managing the media budget and whose assignment is close to expire.

The Seat Pagine Gialle's pitch will be run with consulting support from an independent auditor, Audistar London.

The results of the pitch will be announced by the end of February 2008. 
   
   
The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1,700 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 63.3 million volumes distributed to the homes and offices of Italian subscribers (2006 figures), 32.5 million enquiries through the directory assistance service (2006 figures), and over 307 million hits on online directories (2006 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.
  

 
Seat Pagine Gialle Communications
Tel. +39.011.435.2199 – Fax +39.011.435.3040
Comunicazione.stampa@seat.it  
 
Seat Pagine Gialle Investor Relations
Tel. +39.011.435.2600
Investor.relations@seat.it  
 
Seat Pagine Gialle Legal and Corporate Affairs
ufficio.societario@seat.it  
 
Barabino & Partners  
Tel.+39 02 72.02.35.35 – Fax +39 02 89.00.519
Federico Vercellino – f.vercellino@barabino.it