Milan, October 24, 2007 – Yahoo! Italia has signed an important agreement with Seat Pagine Gialle, the European leader and one of the world’s key players in the field of multimedia, telephone and hi-tech Internet publishing, to offer Italian advertisers a wide range of ways to raise their profiles.

 

Under the agreement, the search engine Yahoo! will include the content and services supplied by Seat Pagine Gialle in its search results, with great benefits for Seat advertisers who can significantly increase the chances of potential customers contacting them. The partnership also creates excellent added value for web users, who can now obtain even more comprehensive and detailed information, thanks to a combination of Yahoo!’s web search experience and the quality of the services offered by Seat PG.

When carrying out a search on Yahoo!, among the organic results, the user will now see results integrated with Seat Pagine Gialle services, combined with tools that enable ways of contacting the advertiser that were previously unavailable: free calls thanks to the “chiamagratis” function, maps showing the company’s location, and videos — an entertaining way for users to obtain information about the company. The same list of results can also be viewed by selecting the “Pagine Gialle” tab from among the various options appearing on the Yahoo! Search pages.

 

The partnership is soon to be launched on the mobile platform as well: Seat Pagine Gialle content and services will be incorporated into Yahoo! oneSearch, the Yahoo! search engine specifically designed for mobile phones – another plus for Seat advertisers that extends the offer of integrated searches to mobile users as well.

“The alliance between Yahoo! and Seat Pagine Gialle, both leaders in their respective sectors, will help to create a top-level search facility for web users, and expands opportunities for many new businesses to gain visibility” confirmed Massimo Martini, General Manager of Yahoo! Italia. “The agreement enhances the contact between Yahoo! users and Seat advertisers, with tools that are remarkable for their efficiency, practicality and innovation”.

“The agreement with Yahoo! is an extraordinary opportunity and another important step in the development of a complete range of offers, which aims to ensure Seat customers more visibility and more effective promotional tools” stated Paolo Cellini, Internet Executive Vice President Seat Pagine Gialle Group. "The integrated use of multiple platforms – print, telephone and the Internet – give advertisers the opportunity to multiply the profitability of their advertising investment thanks to a unique offer model at national and international level. Pagine Gialle is the most widespread service in Italy and can guarantee companies visibility in a search engine and also the ability to acquire priority in displaying results. Thanks to the perfect integration of Seat platforms, this is guaranteed by the effective action of a sales force made up of over two thousand sales agents who serve the entire Italian territory".

 

 

Yahoo! Italia
Yahoo! Italia (www.yahoo.it), part of Yahoo! Europe and Yahoo! Inc, is the market leader in the provision of complete online products and services for consumers and businesses: searches, shopping, news, information, e-mail, instant messaging, sport, travel, and a huge range of entertainment services. Yahoo!, with Yahoo! Search Marketing and Kelkoo, offers the most extensive range of Internet-based promotional solutions for all Italian advertisers, thanks to a solid, complete offer that incorporates all the latest techniques for reaching target customers. Yahoo! Inc. is a leading international Internet provider and one of the world’s most popular web destinations. Yahoo! Inc. works continuously to enhance its communities of users, advertisers, publishers and developers, for whom it creates unique experiences based on trust. Yahoo! Inc. is based in Sunnyvale, California. The Yahoo! global network has offices in over 20 markets worldwide, and its websites can be browsed in over 20 languages.

Seat Pagine Gialle
The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1700 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 63.3 million volumes distributed to the homes and offices of Italian subscribers (2006 figures), 32.5 million enquiries through the directory assistance service (2006 figures), and over 307 million hits on online directories (2006 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.