In partnership with Federalberghi
The integrated Amadeus Local Offer – Italy reservation engine
 
Milan, October 22, 2007 – Amadeus Italia, Federalberghi and Seat Pagine Gialle have officially initiated the partnership that will expand the scope and reach of the PG Prenota portal.
The Seat Pagine Gialle hotel reservation portal has been incorporated into the distribution platform of Amadeus Local Offer – Italy, through a direct link in the Accommodation area.
The strategy allows the more than 2500 travel agencies that use the professional Amadeus system to access the service.

PG Prenota is the Seat Pagine Gialle portal for reservations at hotel structures in Italy. There are several hospitality categories available: hotel, farm stays, B&Bs, tourist resorts, hostels. What’s more, the window also allows cross-referenced variables to truly satisfy the needs of the end user.

“Amadeus is a multinational company that concentrates its attention on the local areas in which it operates. In this perspective, we are glad to have partnered with Federalberghi and Seat Pagine Gialle, two leading companies on the Italian institutional and economic landscape”, stated Fabio Lazzerini, Chief Executive Officer and General Manager of Amadeus Italia".

 

The objective of this alliance is to make an additional contribution to the development of the Italian tourist system, offering the multifaceted Italian hospitality industry new exciting sales opportunities. At the same time, we have once again confirmed our attention to the Italian travel agents market, pursuing our strategy aimed at aggregating the important content available in our platform".

 

“An agreement with a partner of the calibre of Amadeus will contribute to further reinforcing the success of a product we firmly believe in and which we have built with enormous enthusiasm along with Federalberghi”, stated Paolo Cellini, Internet Executive Vice President Seat Pagine Gialle
Group, “It is an important new step in our services and product strategy to promote the world of tourism”.

 

“Having a high-tech partner such as Amadeus in the portal we created with Seat Pagine Gialle”, commented Alessandro Cianella, General Manager of Federalberghi-Confturismo, “represents the completion of our sound strategic plan and will certainly contribute to bolstering the success of PagineGialle Prenota, destined to be a winning product in terms of both the advantages that it offers to customers and the low cost to the hoteliers that have taken part in the initiative“ .

  

 

Amadeus is the preferred high-tech partner of travel industry suppliers, vendors and customers.
The company provides technological solutions and services that ensure up-to-date and prompt responses to market needs, promoting the growth and success of customers in the dynamic travel industry.
It mainly addresses the needs of travel suppliers (airlines, hotels, car rental companies, railways, ferry lines, cruise lines, insurance companies and tour operators), travel vendors (travel agencies), and, thanks to the innovative self-booking tools for Business travel, travel purchasers (businesses).
Amadeus solutions can be split into four main categories: Distribution & Contents, Sales & e-Commerce, Business Management and Services & Consulting.
 
The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia profiled advertising, offering “print-voice-online” directories, high-tech products for the Internet and for satellite and ortophotometric navigation, as well as complementary communication services such as one-to-one marketing.
Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing over 1700 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 600,000 Italian customers. A total of 63.3 million volumes distributed to the homes and offices of Italian subscribers (2006 figures), 32.5 million enquiries through the directory assistance service (2006 figures), and over 307 million hits on online directories (2006 figures) connect people and businesses, bringing together needs and solutions and promoting economic exchanges.