Turin,  2004-10-13

Why a new site
In a period of deep growth and renewal, Seat Pagine Gialle presents itself to its diversified customers with a new interface, which is more consistent with its distinctive values and with its brand new communications strategy.
The main characteristics of the new site are:
    • maximum user friendliness and accessibility
    • a home page rich in immediately usable content
    • vertical and horizontal navigation bars specific for the various user profiles
    • constantly and rapidly updated content
    • innovative design in Flash
    • the ability to switch to the light version in HTML for slower dial-up connections

Theme-based browsing
The visitor to the site is guided intuitively to the areas that most interest him or her:
    • by customer target
      o Investors
      o Press
    • by thematic areas
The content of the thematic areas are differentiated according to the expectations of the target customers, with clear benefits in terms of immediacy of communication, faster access to information and an improved communications approach.
In this sense, the specific additional information, photographic illustrations and general tone of the communication vary.

The reserved area
All users are free to browse the thematic areas; alongside these areas, Seat has designed a section reserved for members with a user name and password.
This section now caters exclusively to the media and is an additional support to journalists and the publishing industry thanks to the possibility to download documentation and high-resolution images.
In perspective, the exclusive services reserved for specific markets show a high potential for evolution and development.