We choose to focus the sales channels to customer segments by providing our customers three different dedicated channels (Large Customers, Business Customers, Customers Local).
The SMEs and Local Sales Manager follows the segment of Small and Medium Enterprises and local economic operators.
The Management Department, headed by Antonio Macrillò, aims to develop customer segments "business" - consisting of B2B and B2C operators that represent the major part of Italian economic base - and grow Seat in the so-called market "urban" ie the local market, which is used by the retail trade up to professionals, clients who relate primarily to a client near them at the neighborhood level city.
The national territory is divided into five directorates Sales, each of which is subdivided into "markets", areas of uniform spatial features, complexity and potential customers, assigned to dedicated market manager.
The Directorate oversees the design of the commercial offer (bundle of products, pricing, promotions) by customer segment, depending on customer needs, also manages the planning of sales targets, build their portfolios for the network, define the systems incentive and races, guarantees the constant guidance to staff through training activities. It  develops systems for planning activities and also provides assistance to the network for contractual issues, administration and use of information systems.