
Born in Naples in 1952, married.
Most of his career has involved sales and advertising.
In 1972, he joined Banca Commerciale Italiana, handling Development,
Securities, Foreign Markets and Commodities.
In 1984, he joined Seat, holding various management positions in the Sales
Division and managing complex territorial sales structures. From 1984 to 1990 he was Agency
Director in Catania, Naples and Milan. From 1991 to 1994 he was Controller of all commercial
activities as part of the Management Control system of General Management. In 1994 he became Sales
Director for the Products Division licensed to Seat’s Stet Division. In this position, he was in
charge of advertising sales for approximately 60 publications (dailies, magazines and TV) and
managed a network of accounts that interfaced with businesses, media centres and agencies. In 1995
he became head of Seat’s Milan office. Since 1996 he has been Director of the Large Customers
Division for Seat Pagine Gialle.
He is a highly experienced executive with in-depth knowledge of the
advertising market and of the management of sales networks.
He has promoted and played an active role in corporate changes, and has
oriented strategic decisions, always focusing on the quality of services offered to
customers.