Power through specialisation, efficiency through diversification: selling
with SEAT Pagine Gialle
The objective of the
Large Customers Sales Division is to ensure business development and provide
customer care for the high end of the market: national clients which are highly complex in terms of
requirements for communication with the market and also nationwide distribution. This category also
includes companies who invest heavily in advertising and some of the larger bodies and institutions
operating in the public administration sector.
The Division is headed by Luigi Langella and is divided into five sales areas,
each with its own Sales Manager, three based on a specific area of Italy (North-East, North-West
and Central/Southern Italy) and two specialised areas. The first of these, operating nationwide,
specialises in local government, while the second specialises in services to central Public
Administration, the major local authorities, networked clients and those operating under
franchises.
Our Large Customers are served by Key Accounts who can help them by providing
a highly professional advisory service, formulating proposals whose content and format make the
most of the customers’ communication needs.
Given the highly complex nature of the markets and companies it works with,
the Division has a central team of experts, specialising in various business sectors (banking,
insurance, automotive, distribution, HVAC, domestic appliances, energy and telecommunications,
public sector, etc.) who can interpret and direct our customers’ marketing, communication and
development needs.