
After obtaining a secondary school diploma in Classical
Studies and a degree in Business & Economics, he gained ten years' experience working in the
Marketing departments of mass market multinationals.
From 1994 to 1999 he was Product Manager at Ferrero.
Early in 2000 he joined Diageo where he stayed until 2004, first as Senior
Brand Manager, then as Marketing Manager.
In September 2004 he joined Seat, as Advertising Manager in the Communications Division.
Born on 16 November 1967, Francesco is married with three children.