The objective of the Product Marketing Department, headed by Paolo Gonano, is to maximise the use of "Seat" brands, products and services through management and integrated development of platforms (print, online, voice and mobile), in order to ensure profitable returns and margins. In particular, it has the task of defining the format and functional specifications of the product offer, through the preparation of product strategies and the definition and drawing up of short-, medium-, and long-term marketing plans for the individual platforms, using media design, distribution/delivery and advertising promotion as the main levers.

This Department has responsibility for the fundamental task of conceiving and managing product and platform innovations that are important for Seat's development in the Advertising market.

The organisational structure is based on four areas linked to the platforms on which Seat bases its business: ranging from the more traditional Print and Voice Directories to the more innovative ones linked to the Web and Mobile. It is supported by teams of staff who, on the one hand, are able to analyse, monitor and study the audience of users and market scenarios and, on the other, can support the platform and product innovation and development activities, as part of a program management function.