Group Portfolio Strategy & Marketing Services Department assures, with Finance Department support, the management of italian and foreign subsidiaries potrfolio, supporting the definition of Group strategies and defining priorities and objectives for business area and subsidiaries.
About the italian business, it assures the garrison, in agreement with the business unit, of business development activities, of the development of innovation projects and the definition of technologic and commercial patnerships; the department also assures, as servicing for the business units, the brand image coordination throughout the management of advertising and market researchs budget, the content strategy definition in order to maximize cross BU sinergies.