We choose to focus the sales channels to customer segments by providing our customers three different dedicated channels (Large & Top Customers, SME Customers, Local Customers).
The SME & Local Customers Business Unit  follows the segment of Small and Medium Enterprises and local economic operators.
The CBU, headed by Antonio Macrillò, aims to develop customer segments "business" - consisting of B2B and B2C operators that represent the major part of Italian economic base - and grow Seat in the so-called “urban” market ie the local market, which is used by the retail trade up to professionals, clients who relate primarily to a client near them at the neighborhood level city.
The national territory is divided into five Sales Area Directions, each of which is subdivided into "markets", areas of uniform spatial features, complexity and potential customers, assigned to dedicated market manager that manage the field sales agency force. In order to guarantee a more capillary garrison of the market, the CBU have a teleselling channel mainly dedicated to local clients and to servicing activities for field sales force.
The Business unit oversees the design of the commercial offer (bundle of products, pricing, promotions) by customer segment, depending on customer needs. It also manages the planning of sales force targets, builds their portfolios, defines the systems incentive and sales contests, guarantees sales training and coaching activities. It  develops systems for planning activities and also provides assistance to the sales network for contractual issues, administration and use of information systems.