Business Unit Print, headed by Giacomo Casassa, assures the development, the publishing and the distribution of print products (Yellow Pages, White Pages, Tuttocittà…)

All the phases of the process are overseen by dedicated areas:

• Marketing function looks after the management and development of print products;
• Designing, Editorial Activities and Graphic Support function manages the designing and the industrialization of print products, the realization of editorial and cartographic contents, and the graphic support to sales force;
• Base and Advertising Content function assures the management of not advertising content (telephone informations, editorial, cartographic, merchandise categories) and the acquisition, normalization and editorial management of advertising contents;
• Multimedia Publishing function assures the multimedia production of advertising objects, both for the Business Unit Print and in service for the other BU of Seat, and the products editorial publishing.

Moreover, staffed at BU Manager, there is a function dedicated to BU budgeting and monitoring, to the production planning and controlling and to the management of Company logistic system.