Business Unit Web & Mobile, headed by Maria Bruna Olivieri, assures the ideation, innovation, development, production and delivery of Seat's web and mobile services.
The Business Unit aims to optimize by one side the traffic collection on Seat digital media and by the other our customers ROI through the management of all the value chain from the product development to the delivery.

The organizational structure is made of five functional areas, respectively dedicated to:

• the user insight activities, the traffic management (patnership and co-branding), the property sites management, the scouting and innovation, and the content acquisition and maintenance;
• the concept, design, development and evolutive management of web services/products;
• the concept, design, development and evolutive management of mobile services/products;
• the management of the technology development and R&D, the products/services delivery and the core infrastructure instruments and functionalities;
• the know how transferring to sales force relating to the web and mobile products and instruments.

The government of the BU activities is assured by the presence, staffed at BU Manager, of a unit dedicated to business control and marketing intelligence and a unit dedicated to the project management of the projects relating to the development of new services and products, to the demand planning and to suppliers management.