From 1925 to 1964

• 1925
  Seat (Società elenchi ufficiali abbonati al telefono) is established.
  It publishes Northern Italy telephone directories
• 1951 – 1958
  Seat broadens its geographic reach and prints telephone directories also for central and southern Italy
• 1964
  Seat prints directories for SIP (Italian telephone company) and becomes the only telephone directories publisher in Italy. Seat is 100% held by STET

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From 1965 to 1989

• 1966
  Launch of Pagine Gialle, with a highly-positive impact on revenues and profits
• end of 1986
  Seat is merged in and becomes a division of STET

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From 1990 on

• end of 1996
  Seat is spun off from STET and becomes an independent Company once again
• January 1997
  Seat is listed on the Italian Stock Exchange
• November 1997
  Acquisition of Seat by a concert party made up of private entrepreneurs (Ottobi), including Telecom Italia, Comit, De Agostini and Investitori Associati
• November 1997
  The new Board of Directors headed by Lorenzo Pellicioli takes office
• 1998
  Seat S.p.A. is merged in Ottobi and becomes Seat Pagine Gialle S.p.A.
• September 1999
  Seat and De Agostini acquire the controlling stake in Matrix and start operating in the Internet business
• August 2000
  Seat acquires a stake in Telemontecarlo
• November 2000
  Following the Tin.it transaction, Seat Pagine Gialle joins the Telecom Group
• May 2001
  The new Board of Directors appointed by the majority stakeholder takes office and Lorenzo Pellicioli is appointed Chairman and Chief Executive Officer
• July 2001
  Paolo Dal Pino is the new Chief Executive Officer of Seat PG S.p.A.
• December 2001
  Enrico Bondi is appointed Chairman of Seat PG S.p.A.
• September 2002
  The Board of Directors of Seat Pagine Gialle co-opts Riccardo Perissich as Chairman to replace Enrico Bondi
• 1 August 2003
  THE NEW SEAT PG IS ESTABLISHED – On that date, the partial proportional spin-off deed was filed with the Milan Register of Companies whereby Seat Pagine Gialle S.p.A. (as of then “ Telecom Italia Media S.p.A.”) transferred the directories activities of the company (telephone directories, directory assistance and business information) to a newly-established Spun-off Company that takes on the name Seat Pagine Gialle S.p.A.
• 8 August 2003
  Silver S.p.A. acquires the controlling stake in the new Seat Pagine Gialle S.p.A.
  Enrico Giliberti becomes Chairman of the Company and Luca Majocchi is appointed as Chief Executive Officer.

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